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This page last updated May 6, 2017.

Why Am I Building This Website for Those of You Selling Antiques?

Like Contests?
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Why Should You Follow This Website? You Will Find Resources To Help With Selling Antiques Here? What Are Some of Them?

There are two major categories of resources you will find here both now and in the near future. They are  under continuous expansion and editing  :

1.  General and specific marketing resources suitable for any small business: 

  • Links to valuable, information packed websites that are truly useful.
  • Links to analytical tools to help dealers improve their sites. Articles of specific interest to the antique and collectible trade.
  • Resources to help anyone choose the right venue for selling and buying their antiques.
  •   And much more.

 2.  Reference resources specifically designed to save antique dealers and collectors time by giving them access to a wide variety of reference materials and sites, such as:

  • Prices realized sites, both reference sites and auction prices realized.
  • Direct access to materials such as patent references, makers marks and other hall marks.
  • Articles and links to articles on dating objects, spotting fakes and repros, etc.
  • Interactive communication where I or one of our expert contributing specialists can answer your questions. (If you are confident that you have expert knowledge in a given specialty, drop me a note with specifics. If we sign you up, we will also be pleased to promote your business.)
  •   As we expand, we will add more features that offer real value to dealers and also collectors. Our goal is to provide a real service that helps you save time and build a stronger bottom line. This site is for you, let us know what you would like to find here.
Best resources finds items like this 19th century French TantalusFrench Tantalus

One Size Shoe Doesn't Fit All Feet

Not all strategies are effective for every antique business. It is our intent to spell out the various options available to you, no matter what specialty business you are in. Many of the marketing tools available are free while others are very cost effective. We are ready to put our 30 plus years of antique marketing experience to use for you to find effective ways to improve your bottom line. or enhance your collecting experience.

You want facts, not “pie in the sky” promises or technobabble

Understand that true small business marketing success comes only after a reasonable investment of time and treasure and a clearly thought out 2 year and 5 year projection.

You also want pages written in grammatical English.

 Our website is a growing project and will expand with more and more free information of use to both collectors and dealers. Join us on Facebook or LinkedIn to keep current with our expansion, and offer your suggestions for other resources of value to you.

Jaspe Ware Pitcher c.1900

Filling out this form enters you in our "Win-Win" contest

This innovative contest is designed to benefit all entrants, no matter whether they are official winners or not. The contest runs from January 1, 2017 until June 30,2017 and three winners will be announced on [July 4, 2017.]

This contest is open to all purveyors of antiques and collectibles; dealers, auctioneers, show managers, estate liquidators, and consignment shops. No purchase is required to enter the contest, but the entrant is asked to fill out a very brief questionnaire which begins the “win-win” part of the contest. The questionnaire gives us the information we need to run a FREE technical analysis of your website, a value of $50 offered at no cost to you. The analysis won't solve any problems, but it will point out areas where you or your webmaster can  improve your internet results. This is provided at no cost to you, hidden or otherwise, with no up-sell gimmick either.

Beside getting an absolutely free $50 analysis, what are the contest winners prizes? The three most compelling websites each will receive a $100 credit towards any purchase they make at our Ruby Lane shop.

Who decides the winners? I will pick the 10 finalists and you, the participating contestants, will then have the opportunity to review the finalists and vote on the three you feel are most deserving of the prize.

Entering the contest couldn't be easier; simply complete the very short registration form below. Do it now, before you forget. Remember, this is NOT a gimmick; there is absolutely no cost to you and we will never share or sell your contact information .

What WILL we do with your information? Beside needing the necessary basic information to conduct your free analysis, we will send a periodic emails no more frequently than once weekly with information I feel is useful or informative to the antiques, art and collectibles market. So register now for the contest.

This contest sounds too good to be true. Where's the hook?

There is no “hook.” I took early retirement and have an unfulfilled need to keep working. This business gives me the opportunity to keep working and to 'give back' to the antique marketing industry that was so good to me for 30+ years.

So there are no hidden fees, no endless up-selling, no attempt to oversell you with features you don't need. No "Make  a fortune in a week" blather. I will make available products that I have found useful to me, but you are under no obligation to purchase them. They will only be made available in conjunction with our free resources and information, so we won't hound you with advertising messages.

Please Send My Free Website Technical Analysis

Please note that all fields followed by an asterisk must be filled in.
Online Sales of Antiques &
Local (Brick & Mortar) Business
Online Auction
Attended Auction
Estate Sales

Please enter the word that you see below.


Mid 20th Century Rosewood and Mother-of-pearl Dresser Box. Probably from India.Rosewood and Mother-of-pearl Dresser Box - India, mid 20th Century

Have a question? Contact us.

Please note that all fields followed by an asterisk must be filled in.
A Mobile marketing and QR codes
B Local search
C Website monetization
D Integrated marketing
E Video marketing
F Antique & Collectible Marketing

Please enter the word that you see below.


Site Table of Contents

Our Shop At Ruby Lane
Shows featured items from our Ruby Lane shop with a link to the shop itself.
Time-saving Antique References
Links to makers mark antique references to save research time.
Best Live Auction Aggregators & Prices Realized Resources
The best resource for finding auction aggregators presenting live auctions and prices realized at auction.
National amd International Collector Clubs and Forums
An extensive list of collector clubs, associations and forums.
Prices Realized at Auction
Some interesting examples of prices realized at auction.
More affordable antique business resources.
More free and/or affordable business resources for small businesses.
Video Marketing for Small Business
Video marketing can be effective for small businesses at reasonable cost.
Using video is easy
Video is easy to use for your marketing campaign.
Web Site Building Fundamentals
Fundamentals of web site building for small businesses.
Local Search Fundamentals
Introduction to local search
Additional local search information
Detailed sources for local search
Mobile Marketing is in Your Future
The rapid growth of smartphone useage demands your attention.
Links to articles of interest to the antiques trade.
Antique small business references, ebooks, print books and articles.
QR Code Ideas You Can use
Small businesses can use QR code as well as the major players.
Small Business Resources and Links
Small business resources, ebooks, print books, programs and articles.
About Vern Ward: Antiquarian
Vern Ward's Bio Page stressing his experience as an antiquarian
Win-Win Contest
Details on the Win-Win Contest for Antiques and Collectibles Businesses
A Useful Testing Kit for Antique Dealers
Very useful testing tools for antique dealers.

Indian Damascus Steel 19th Century Dagger

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If you find the information in our website helpful, just post your email address below and click "submit" in order to receive our periodic newsletter, Spotlight for Collectors, announcing new additions to the site and providing timely information and links to save you time and money.