This page last updated February 11, 2017.
The antiques and collectibles market has recently been evolving with many pundits predicting the end of the antique business as a viable business plan. They are correct in that the market for selling antiques is undergoing significant changes, but it is hardly dead! The day of the brick and mortar shop has pretty much seen its' glory days passed, although in certain cases with vendors of very high end art and antiques, their brick and mortar galleries are still very successful. The internet has definitely changed the way businesses of all kinds must operate. Commodity type retailers are faced with very stiff competition from on-line sellers of the same products which puts immense pressure on profit margins. The antique selling business on the other hand provides products that are essentially one of a kind or at worst, in very limited supply. The antique and collectible business is a good place to be, but there are still challenges and that is what prompted me to begin building this site.
Whether you are a seasoned professional or a beginner, I hope you will find this site useful and will feel free to take advantage of my 30+ years experience in the antique business as entrepreneur, auctioneer and publisher.
No matter how small your antique business is, business marketing tools are useful for helping your customers to find you. Word of mouth advertising is of course, the ideal, but tools can encourage enough satisfied customers to spread the word. A variety of cost effective tools are available to help you convince customers to beat a path to your store's door or shopping cart.
Among the solutions available to small antique businesses are traditional marketing and advertising programs as well as the cutting edge of electronic media marketing techniques. A well planned coherent marketing strategy is essential in order to produce profitable results selling antiques. All the available tools aren't necessary to be deployed at once in order to be effective, but they can be phased in, tested and tracked before adding another layer to the overall strategy.
Not all strategies are effective for every antique business. It is our intent to spell out the various options available to you, no matter what specialty business you are in. Many of the marketing tools available are free while others are very cost effective. We are ready to put our 30 plus years of antique marketing experience to use for you to find effective ways to improve your bottom line. or enhance your collecting experience.
There are two major categories of resources you will find here both now and in the near future:
1. General and specific marketing resources suitable for any small business:
2. Reference resources specifically designed to save antique dealers and collectors time by giving them access to a wide variety of reference materials and sites, such as:
Understand that true small business marketing success comes only after a reasonable investment of time and treasure and a clearly thought out 2 year and 5 year projection.
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Our website is a growing project and will expand with more and more free information of use to both collectors and dealers. Join us on Facebook or LinkedIn to keep current with our expansion, and offer your suggestions for other resources of value to you.
contest is designed to benefit all entrants, no matter whether they
are official winners or not. The contest runs from January 1, 2017
until June 30,2017 and three winners will be announced on [July 4,
This contest is
open to all purveyors of antiques and collectibles; dealers,
auctioneers, show managers, estate liquidators, and consignment
shops. No purchase is required to enter the contest, but the entrant
is asked to fill out a very brief questionnaire which begins the
“win-win” part of the contest. The questionnaire gives us the
information we need to run a FREE technical analysis of your website,
a value of $50 offered at no cost to you. The analysis won't
solve any problems, but it will point out areas where you can or your webmaster improve
your internet results. This is provided at no cost to you, hidden or
otherwise, with no up-sell gimmick.
a free $50 analysis, what are the prizes? This is also a bit
out of the ordinary. Three free website makeovers will be provided to
the three sites most deserving the help! This represents a
$500 average value per winner. Who decides the winners? I will pick
the 10 finalists and you, the contestants, will then review the
finalists and vote on the three you feel are most deserving of the
To enter the
contest, simply complete the very short registration below. Remember, this is NOT a
gimmick; there is absolutely no cost to you and we will never share
or sell your contact information .
What WILL we do
with your information? Beside needing the necessary basic
information to conduct your free analysis, we will send a periodic
newsletter no more frequently than once weekly with information I feel is
useful or informative to the antiques and collectibles market. You of
course can opt out at any time you feel you are getting no value from
There is no “hook.” I took early
retirement and have an unfulfilled need to keep working. This
business gives me the opportunity to keep working and to 'give back'
to the antique marketing industry that was so good to me for 30+ years. So there
are no hidden fees, no endless up-selling, no attempt to oversell
you with features you don't need. I will make available products that I have found useful to me, but you are under no obligation to purchase them. They will only be made available in conjunction with our free resources and information, so we won't hound you with advertising messages.
The antiques, art and collectibles markets present some unique challenges to an e-commerce solution. The primary difference is that these markets predominantly offer a one-of-a-kind product which does not fit well with a standard e-commerce business plan. By the nature of being essentially one-of-a-kind, it is also an information dependent market. These are unique challenges best addressed by a marketing specialist with extensive experience with the marketing in the traditional and changing antique and auction markets.
Feel free to get our brief announcements as we add more features. Just complete the contact form below. I promise I will never spam you and whenever yo wish to be removed from my mail list it is just a matter of requesting removal.