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Web Site Building Fundamentals for Small Businesses

Last update November, 2016

Deliver Information

Web site building alone guarantees nothing! First of all, you need to know what your target market is interested in, then deliver quality information your potential customers can use to their advantage. Delivering quality content isn't about you, it's about your targeted audience.

Earn Trust

I know, you probably have heard this time and time again, but it's worth repeating. People want to buy from businesses they know and trust. This is the whole psychology behind brand building and why well known national brand names and trademarks are worth millions of dollars. They have made the investment to build that trust.


Here's another one you've heard over and over: Keep It Simple errrr Sir. It's a mantra you don't ever want to forget, whether it's your newly built web site, content or sales pitch. Keeping it clean, simple and straightforward will always trump fancy bells and whistles, not to mention, smoke and mirrors.

Call to Action

The whole purpose of any advertising is to provide a call to action, whether that is to sign up for an ezine, blog, a free offer, coupon or sale. If you don't give your viewer a reason to act, you have wasted your time, talent and money.

For detailed information and access to the important tools and information for building a successful website, go to the next page-

Website Building Tools

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Please note that all fields followed by an asterisk must be filled in.
A Mobile marketing and QR codes
B Local search
C Website monetization
D Integrated marketing
E Video marketing
F Antique & Collectible Marketing

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