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Last updated February 28 2019
Video marketing is proving to be extremely effective, increasing response rates dramatically, building trust, imparting information and personalizing the sales message. Contrary to popular perception, it isn't that difficult to do and the cost can be as little as $0.
You may already have all the equipment you need to get started, an Android or iPhone. Don't assume you have to run out and buy all kinds of equipment to start with.
“All right,” you're thinking, “I've got a smartphone, but don't I have to know how to edit video?” The answer is a qualified "no", at least it's not necessary to get started, although, as you get more comfortable, there are a number of cost effective options that are also easy to learn that will give you the basic editing tools.
A lot of video posted online is shot straight to YouTube, Facebook, Vimeo, Instagram or other providers. The only trick is to get started!
By showing your passion for your business the polish will come with practice. You can shoot one-take videos talking with a customer, answering questions, or talking about interesting industry news.
*Youtube is also an option, although it is designed to keep eyeballs on their site, not yours.
Of course, you can always hire someone to shoot the video for you, and you should be able to find a local videographer who will do it at a reasonable cost.
My team here at MFAS Agency (div. MFAS Marketing LLC) is available for a limited number of businesses if you need us.
I am certified in video production as well as a Certified Legal Video Specialist (CLVS) and my team represents all other marketing specialties..
Where to deliver the video you post?
1. Use it on your website, add to email, post to Facebook or your blog.
2. Use QR codes on business cards and print media, to direct readers to your video.
3. You can give a behind the scenes look at your business and humanize it for your potential and existing customers and post to social media. If you want to get serious about video marketing, an arrangement with an aggregator can give valuable distribution and analytics expertise. *NCH Software is a very good site that offers a variety of solutions at very reasonable fees.
AUDIO CAN BE KEY!
One thing that is very often overlooked when producing for video marketing, but is absolutely essential for quality video is quality audio.
Audio level is extremely important. If your audience can't hear you, there's no point in posting the video at all.
Also, pay close attention to ambient noise as well. The sound of an air conditioner or vacuum cleaner in the background can be extremely distracting.
To take your audio one step farther, you can utilize the free, open source software program, *Audacity. Here is a link to a beginner tutorial to give you a taste of what can be done with this software. Beginner Audacity Tutorial.
Audacity was started by Dominic Mazzoni and Roger Dannenberg in the fall of 1999 as part of a research project at Carnegie Mellon University. Audacity was initially released as an open-source audio editor in May 2000.
Since then, we produced a successful Beta 1.3 series with significantly enhanced features which served as the starting point for the current 2.x.x series.
Dozens of people have contributed to Audacity over the years and today, Audacity is being developed by a team of volunteers located in many different countries. Audacity is distributed under the terms of the GNU General Public License (GPL). You are free to use this application for any personal, educational or commercial purpose. Audacity is now localized to many languages other than English.
Of course, once you have taken your video, you may want to utilize automation to handle the scut-work and analytics. One company specializing in this function is *Wistia. they also have a fairly extensive tutorial library free to utilize. An example is "Shooting Video With an iPhone."
MAGIX has introduced its' new version Vegas Movie Studio 16 This is a full featured video / audio editing package suitable for newbies as well as advanced editors. It offers a 30 day free trial and paid versions starting at $49.99. Check it out.
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See the sample 30 second video below:
The most widely used and recognized applications for screen capture and corporate video editing are Snagit and Camtasia by TechSmith.
Snagit is used frequently for screen capture with applies annotation, most useful when producing instruction videos, but not relegated to that function alone.
TechSmith is the #1 Company for Visual Communication Software.
Join over 30 million professionals around the globe that use TechSmith software to show off a product, teach a course, train others, and communicate in a faster, more engaging way.
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